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PURELUMI

Nothing to hide. Every ingredient, listed.

EWG references on this page are public, ingredient-level references for selected ingredients only. CHIC RUMI is not presented as an EWG VERIFIED product.

Soap bubbles resting on a reflective surface

Mild cleansing system

Sodium Lauroyl Glutamate and Disodium Lauryl Sulfosuccinate are used as cleansing surfactants. Sodium Lauroyl Glutamate is described by its supplier as a very mild surfactant.

Skin-conditioning support

Betaine, Panthenol and Avocado Oil support a comfortable, conditioned skin feel in a rinse-off format.

Selected ingredients in the EWG 1-2 range

The following selected core ingredients are commonly shown in EWG Skin Deep's green 1-2 range. Scores are public ingredient-level references and may change as databases are updated.

  • Sorbitol

    Humectant, moisture support

    EWG 1
  • Sodium Lauroyl Glutamate

    Mild cleansing surfactant

    EWG 1
  • Caprylyl Glycol

    Skin-conditioning, formula support

    EWG 1
  • Betaine

    Skin-conditioning, humectant

    EWG 1
  • Ethylhexylglycerin

    Conditioning, preservative booster

    EWG 1-2
  • Panthenol

    Pro-vitamin B5, conditioning

    EWG 1
  • Avocado Oil

    Emollient, skin conditioning

    EWG 1
  • Citric Acid

    pH adjustment, chelating support

    EWG 2
A halved avocado next to a bottle of oil

Ingredient spotlight

Avocado oil

An emollient that helps skin feel soft and conditioned after a rinse-off wash.

A ripple travelling across the surface of clear water

Why powder

Just add water.

CHIC RUMI ships as a 9.2 g powder stick instead of a full bottle of liquid. You add the water at home and refill the same bottle again and again.

Full ingredient list (INCI)

Sorbitol, Sodium Lauroyl Glutamate, Disodium Lauryl Sulfosuccinate, Potassium Sorbate, Caprylyl Glycol, Betaine, Ethylhexylglycerin, Panthenol, Persea Gratissima (Avocado) Oil, Citric Acid, Parfum, Amyl Cinnamal, Citronellol, Linalool, Alpha-Isomethyl Ionone.

Fragrance transparency

Parfum and the declared fragrance allergens (Amyl Cinnamal, Citronellol, Linalool and Alpha-Isomethyl Ionone) are listed separately for transparency. These fragrance components are not included in the EWG 1-2 highlights above.

  • Amyl Cinnamal
  • Citronellol
  • Linalool
  • Alpha-Isomethyl Ionone
Full details

CHIC RUMI is a compact 9.2 g powder refill that becomes a rich foaming hand wash after mixing with water. The formula is built around mild cleansing, humectant and skin-conditioning ingredients. Made in Korea. Imported and distributed in Canada by PURELUMI Trading Corp.

Mild cleansing system

Sodium Lauroyl Glutamate and Disodium Lauryl Sulfosuccinate are used as cleansing surfactants. Sodium Lauroyl Glutamate is described by its supplier as a very mild surfactant.

Skin-conditioning support

Betaine, Panthenol and Avocado Oil support a comfortable, conditioned skin feel in a rinse-off format.

Selected low-hazard highlights

The following selected core ingredients are commonly shown in EWG Skin Deep's green 1-2 range. Scores are public ingredient-level references and may change as databases are updated.

  • Sorbitol (1) — humectant, moisture support
  • Sodium Lauroyl Glutamate (1) — mild cleansing surfactant
  • Caprylyl Glycol (1) — skin-conditioning, formula support
  • Betaine (1) — skin-conditioning, humectant
  • Ethylhexylglycerin (1-2) — conditioning, preservative booster
  • Panthenol (1) — pro-vitamin B5, conditioning
  • Avocado Oil (1) — emollient, skin conditioning
  • Citric Acid (2) — pH adjustment, chelating support

EWG references on this page are public, ingredient-level references for selected ingredients only. CHIC RUMI is not presented as an EWG VERIFIED product.

Full INCI ingredient list

Sorbitol, Sodium Lauroyl Glutamate, Disodium Lauryl Sulfosuccinate, Potassium Sorbate, Caprylyl Glycol, Betaine, Ethylhexylglycerin, Panthenol, Persea Gratissima (Avocado) Oil, Citric Acid, Parfum, Amyl Cinnamal, Citronellol, Linalool, Alpha-Isomethyl Ionone.

Fragrance transparency

Parfum and the declared fragrance allergens (Amyl Cinnamal, Citronellol, Linalool and Alpha-Isomethyl Ionone) are listed separately for transparency. These fragrance components are not included in the EWG 1-2 highlights above.

How to use

  1. Empty one sachet into a clean, compatible foaming hand-wash bottle.
  2. Add water. Add clean lukewarm water to the bottle fill line and close securely.
  3. Shake and use. Shake gently until dissolved. Pump onto wet hands, lather and rinse thoroughly.

Caution and responsible use

For external use only. Use only after mixing with water. Do not ingest. Avoid contact with eyes; rinse well with water if contact occurs. Keep out of reach of children. Stop use if irritation occurs.

Foamy soap on hands under running water

How it works

  1. Step 1 Empty

    Empty one sachet into a clean, compatible foaming hand-wash bottle.

  2. Step 2 Add water

    Add clean lukewarm water to the bottle fill line and close securely.

  3. Step 3 Shake and use

    Shake gently until dissolved. Pump onto wet hands, lather and rinse thoroughly.

Caution and responsible use

For external use only. Use only after mixing with water. Do not ingest. Avoid contact with eyes; rinse well with water if contact occurs. Keep out of reach of children. Stop use if irritation occurs.

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